Notre Dame Law School and the LAMB hosts the “Behavioral Law and Economics: Substance and Methodology” Conference. The dramatic growth and influence of behavioral and experimental law and economics deserves close study and attention, to which this conference is devoted. Specifically, the conference builds on the contribution of leading scholars in the field to a first-of-its-kind “Handbook on Behavioral Economics and the Law” that will be published by Oxford University Press, offering a unique forum to examine the state-of-the-art of behavioral analysis throughout the law, its methodology and future challenges. Professor Tor of Notre Dame Law School presented his chapter, entitled “The Market, the Firm, and Behavioral Antitrust.”