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  4. Professor McKenna Speaks at International Association for the Advancement of Teaching and Research in Intellectual Property Meeting

Professor McKenna Speaks at International Association for the Advancement of Teaching and Research in Intellectual Property Meeting

Published: August 01, 2012

Author: Denise Wager

Professor McKenna spoke about the interdisciplinary lessons of marketing research for trademark law at the 31st Annual Congress of the International Association for the Advancement of Teaching and Research in Intellectual Property in Chicago.

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