Professor McKenna Authors New Article, Is Pepsi Really a Substitute for Coke?"

Professor McKenna coauthors a new article with Mark A. Lemley, applying antitrust’s traditional market definitions to intellectual property with startling results. Mark A. Lemley & Mark P. McKenna, Is Pepsi Really a Substitute for Coke? Market Definition in Antitrust and IP, 100 Geo. L.J. 2055.